NEWS

From neon to natural: Sports nutrition’s reckoning on flavors, colors

5 supplement industry trends defining the future of health and wellness

Hand holding a scoop of chocolate protein powder over a container.

As industry faces regulatory pressure and consumer demand for cleaner products, formulators, brand consultants and supplement veterans reveal a series of tensions shaping the market — and they don’t all necessarily have solutions yet.

5 supplement industry trends defining the future of health and wellness

5 supplement industry trends defining the future of health and wellness

Muscular man with crossed arms in a white tank top.

Erika Craft of Nutrition Business Journal reveals the market dynamics, consumer behaviors and emerging opportunities reshaping how brands develop products and connect with health-conscious consumers.

More consumers using AI to find supplements, survey finds

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More consumers are turning to AI platforms to sort through what they say is a confusing and overwhelming supplement marketplace, new research has found.

Innovation pipeline signals confidence in nutrition ingredient sector's long-term health

Innovation pipeline signals confidence in nutrition ingredient sector's long-term health

Three speakers presenting on stage with blue curtains in the background.

Entrepreneurs and investors are driving innovation in nutrition ingredients, exploring diverse opportunities for long-term growth.

Study confirms omega-3s reduce risk of depression and anxiety

Innovation pipeline signals confidence in nutrition ingredient sector's long-term health

Magnesium supplement boosts cognition but not sleep, study finds

A brain model surrounded by yellow capsules on a blue background.

Data from the UK Biobank reveal a significant inverse association between plasma omega-3 fatty acid levels and depression and/or anxiety diagnoses, suggesting omega-3s reduce risk of mental illness.

Magnesium supplement boosts cognition but not sleep, study finds

Innovation pipeline signals confidence in nutrition ingredient sector's long-term health

Magnesium supplement boosts cognition but not sleep, study finds

Magnesium L-threonate not only improves cognitive health but also increases heart rate variability, a key measure of stress resilience, according to clinical trial.